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You are browsing the site archives for August 2012.
In May of 2012, I expressed concern about the Max’s Birthday Party EpiPen marketing campaign launched by Mylan Specialty. Both the television commercial and the print ad for that campaign were pulled by Mylan Specialty after the FDA sent a warning letter to Pfizer/Mylan over the ads. A conference call followed between Pfizer and The […]
Jacob is entering grade 5 at a new school this year, and for the first time in his life, he’ll be riding the school bus to school. This is not a small matter for a child with food allergies, and I am in touch with several families who have experienced very serious difficulties with school […]
By Kim Middleton** The most stressful time of year for parents of food allergic children is upon us. If you are on Facebook, you are deluged by back to school articles offering useful advice on sending children with food allergies to school, negotiating a 504 plan, and tips about great allergy friendly products. The food […]