New EpiPen Commercial By Pfizer Canada, Does It Hit The Mark?
Earlier this month, I expressed concern about the EpiPen marketing campaign launched in the US. Both the television commercial and the print ad for that campaign have now been pulled by Mylan Specialty due to the objections of advocates and food allergy organizations. You can read my thoughts about the US EpiPen ad campaign by […]
Oral Immunotherapy for Food Allergy: Not Ready for Prime Time
By Dr. Hugh A Sampson, MD Mount Sinai School of Medicine; Jaffe Food Allergy Institute Written for Allergies Asthma Children and published here with AAC’s written permission. Food allergy has become a major health problem in westernized countries, now affecting approximately 3.5% of the U.S. population, or about 12 million Americans, and is the leading […]
Misleading And Dangerous EpiPen Ad Campaign Launched By Mylan Specialty Continues
In April of 2012. Mylan Specialty, which markets EpiPens, released a television commercial with the following script which caused great concern within the allergic community. As a result, the commercial was almost immediately discontinued. The script titled “Max’s Birthday” read: Mom: So you’re excited for Max’s birthday party? It should be pretty awesome. Son: […]
Shame On Them! Cover Up Revealed After Special Needs Student Has Allergic Reaction
On April 26, 2012 in a classroom at Walt Disney Elementary School at 5717 South 112th Street, Omaha, Nebraska, the entire special education staff consisting of two teachers and three paraprofessionals was fired. The school administrators would only say that it’s a personnel matter, and that only those in the special education classroom needed to […]
